The Prince of Wales's Campaign for Wool comes to Canada

www.princescharities.ca www.campaignforwool.org

The first collection of 100% Canadian wool,
handcrafted rugs:
a collaboration between The Campaign for Wool, Sarah Richardson and Creative Matters Inc.

Homegrown Canadian wool is transformed by Canadian interior design experts to unveil its natural beauty and potential.

TORONTO, December 7th -- In celebration of its 10-year global anniversary, The Campaign for Wool Canada has partnered with world-renowned interior design expert Sarah Richardson and custom handmade rug designers Creative Matters Inc., in creating the first collection of 100%, handcrafted, Canadian wool rugs. The collection is now available.

Inspired by a mission to uncover the true potential of Canadian wool, the bespoke collection is designed to highlight the benefits of nature’s most important fibre—wool. Consisting of two rugs and one runner, the collection embodies the rich beauty of wool in contemporary design, demonstrating its ability to transform living spaces through its aesthetic and technical qualities. For example, wool provides softness, warmth and has been scientifically proven to clean indoor air.

?Initiated by its Patron His Royal Highness The Prince of Wales, The Campaign for Wool brings together wool farmers, manufacturers, artisans and leaders in the fashion and interior design space, to advocate for wool’s inclusion in all aspects of life. The wool featured in this rug collection comes from the Briggs & Little Mill of New Brunswick, a family-owned business that has been operating since 1857.

Download the full Campagin for Wool, Canadian Wool Rugs

It's Canadian Wool Week! Nov 3 - 12th, 2017

Canadian Wool Week, part of His Royal Highness the Prince of Wales's The Campaign for Wool, brings together farmers, designers, producers and retailers to showcase the wonders of wool across Canada.

#ChooseWool

CTV Media clip for 2016 Campaign for Wool - hottest wool trends

IWTO Sheep Welfare Guidelines 2013

Download the IWTO Sheep Welfare Guidelines for wool sheep welfare, a concise summation of good practice principles for ethical wool sheep production.

The Dumfries House Wool Declaration

The versatility of the Wool fibre has been appreciated by man since the stone ages and to this day keeps the modern consumer cool when they are active and protects the wearer from severe weather elements. Moisture on the skin is wicked away and no man-made fibre has the ability to regulate the body’s temperature in all weather conditions like Wool does naturally.

With this Declaration we commit our efforts, time and talents to promote, educate and enforce the wonderful natural attributes of the Wool fibre.

Woolly Hat Day at WindReach Farm 2016

Staff, volunteers and visitors at WindReach Farm, near Ashburn, Ontario entered into the spirit of the “Campaign for Wool” during Wool Week, with Woolly Hat Day.
Spinners, weavers, knitters, rug hookers and felters enjoyed a day to celebrate all the wonders of wool.

Wool Week Launches in Montreal & Toronto
September 2015

MONTREAL – Sheep will be taking over the main floor of Ogilvy as part of a charity breakfast event launching The Prince of Wales’ Campaign for Wool in Montreal for the first time. Real sheep from a Montreal-area farm and dancers dressed as sheep from the acclaimed Bouchardanse production of Les Moutons will mix with guests gathered to celebrate the debut of Canadian Wool Week (Sept. 19 – 27) in Quebec.

TORONTO - An installation of live sheep and a knitting circle in the Royal Ontario Museum’s (ROM) Plaza played centre-stage to the 2015 Launch of Canadian Wool Week part of The Prince of Wales’s Campaign for Wool.

Wool Week 2015 Public engagement and promotion

Scheduled from Sept 17 - 27, 2015, the second ever Canadian Wool week will feature activites in Toronto, Calgary and Montreal

The Campaign for Wool 2015 Wool Week arrives in Canada

Wool Week 2015 – Public Engagement and Promotion

Scheduled from Sept. 17 – Sept. 27, 2015, the second-ever Canadian Wool week will feature activities in Toronto, Calgary and Montreal.

Toronto activities will include:

In partnership with The Royal Ontario Museum a live sheep installation (sourced from an Ontario farm) in their front plaza over the course of the museum’s “Science and Nature” family weekend. Installation to occur from Friday, Sept. 18 – Sunday, Sept. 20 and will include a media event on Sept 18 which will include a live-knitting circle in addition to the sheep.
A “Wonders of Wool” educational exhibition in the ROM running from Sept 18-20 showcasing the Ontario/Canadian wool industry and the steps required to turning farm into fashion.
Pop-up Wool Shop and activations at Holt Renfrew Bloor Street location including a curated pop-up wool shop with specialty Ontario and Canadian made wool items which will provide an opportunity to small Ontario/Canadian producers to showcase their products.
Farm Meets Fashion Reception connecting wool industry players with Toronto’s media and fashion

Campaign for Wool 2014 / La Campagne Pour La Laine 2014

Cozy Ways to Wear Wool

For those who missed the live show, here is a link to The Social's Campaign for Wool segment featuring host Melissa Grelo's shearing adventure followed by a wool fashion show.

Cozy Ways to Wear Wool Video

Celebrate Wool Week with Prince’s Charities Canada and the Canadian Campaign for Wool!

HRH The Prince of Wales’s Campaign for Wool will introduce the first Canadian Wool Week from September 29 – October 5, in Toronto, with additional programming in Calgary and Vancouver. Retail partners for Wool Week Toronto include the iconic Canadian fashion brands Holt Renfrew, Joe Fresh and Pink Tartan.

The purpose of the campaign is to encourage collaboration between an international community of woolgrowers, major fashion designers, retailers, manufacturers, artisans and interior designers. Bringing a fashion focus to the campaign has resulted in awareness of the product not only as a sustainable fabric, but also has reconnected consumers with its many uses – from luxurious fine merino knitwear to fire-retardant insulation for the home

Celebrate wool and all things wooly with a Picknit

PRESS RELEASE SEPTEMBER 30, 2014

Commemorating its 5th year, The Campaign for Wool celebrates Wool Week 2014 with a host of activity set to make it the most memorable year yet

Wool Week is back from the 6th – 12th October and this year is set to be bigger than ever. 2014 marks The Campaign for Wool’s 5th year and with HRH The Prince of Wales the patron, still very much at the forefront of the campaign, the awareness surrounding wool continues to go from strength to strength and its profile among the public is at an all-time high.

Always at the forefront of pushing boundaries in creating exciting and original initiatives, this year promises to be no exception. There is a whole host of activity planned to showcase the best wool has to offer across fashion and interiors.

Read the rest of the story

PRESS RELEASE SEPTEMBER 17, 2014

First Annual Wool Week partners with Joe Fresh, Pink Tartan and Holt Renfrew to host inaugural events

The Prince of Wales's Campaign for Wool will introduce the first Canadian Wool Week from Sept 29 - Oct 4 in Toronto. Wool Week is supported by founding Canadina retail partners Holt Renfre, Joe Fresh and Pink Tartan.

The Campaign for Wool is a global endeavour initiated by The Prince of Wales to raise awareness among consumers about the unique, natural and sustainable benefits offered by wool. The Campaign runs in 12 different countries including France, Australia, Japan, United States and as of this year, Canada.

Read the rest of the story.

Visit the website for more info www.princescharities.ca

Campaign for Wool, coming to Canada!

ENVIRONMENTAL SUSTAINABILITY

The Campaign for Wool is a global endeavour initiated by its patron, The Prince of Wales, in order to raise awareness amongst consumers about the unique, natural and sustainable benefits offered by wool. The Campaign for Wool currently runs in 12 different countries including France, Australia, Japan and the United States.

A launch event was held in Pictou, Nova Scotia on Sunday, May 19, 2014 and included local sheep, farmers, artisans, representatives of the Canadian Wool Industry and models wearing wool designs from the Campaign’s newly confirmed founding retail partners Holt Renfrew, Joe Fresh and Pink Tartan.

“We are thrilled to be able to bring the Campaign for Wool to Canada,” says Eric Bjergso, General Manager for Canadian Cooperative Wool Growers, The Campaign’s Canadian delivery partner. “Wool is a wonder material; a sustainable fabric that supports rural economies. We are grateful to The Prince for helping to share that story with Canadians”.

Campaign activities are centered on an annual Wool Week, a weeklong festival of events and workshops celebrating wool in all its guises. Canada’s first Wool Week will debut this fall in Toronto in partnership with our founding retail partners. Specific events and timings will be announced at a later date.

Encouraging collaboration between an international community of woolgrowers, major fashion designers, retailers, manufacturers, artisans and interior designers, the Campaign has been instrumental in educating consumers about the versatility of wool, and reconnecting them with its myriad uses – From luxurious fine merino knitwear to fire-retardant insulation for the home.

Since its launch in 2010, The Campaign for Wool has influenced a new demand for wool on an international scale, and its efforts have seen an outstanding threefold increase in the price farmers receive for their wool.

For more information, please visit www.campaignforwool.org